Platforms like Google and Amazon have made new moves to crack down on fake product listings. This isn't a new problem, but that both are taking it on now show that they're trying better foster brand trust. The question remains whether or not these moves are enough for companies to feel protected from bad actors.
A number of grocery and food-related companies are trying to raise money while the results are in their favor. Instacart, for example, raised $225 million and Albertsons is preparing for an IPO. It makes sense that these companies are looking for this cash now -- they've shown impressive growth in an otherwise uncertain economy.
Big brands are increasingly taking a stand and pulling back on Facebook advertising. Many DTCs likely find themselves in the uncomfortable position of agreeing with the move but unable to make such a pledge themselves. Growing brands rely on Facebook and Instagram for growth, and cutting that off could significantly hurt a company's bottom line.
Kroger has been investing in its digital infrastructure since 2017. This all helped it grow profits during the first quarter of 2020. The grocer saw huge revenue growth too. While other retailers have seen big profit hits a result of putting their businesses online, Kroger was able to grow profit despite the digital shift.
In 2019, the popular headline was that email marketing was seeing diminishing returns. Then, everyone was forced to stay home and everything changed. New data shows that open rates have risen dramatically and email engagement is also on the rise. While it's not terribly surprising, it does mean that brands are rethinking some of their older tricks.
Walmart just announced a new integration with Shopify allowing merchants to easily upload products to the big box store's online marketplace. It's clearly a way for Walmart to more directly compete with Amazon. While Amazon remains the biggest player in e-commerce, the smaller players are figuring out ways they can differentiate themselves and grow their online presences.
Lululemon's sales dropped 17% this quarter compared to the year before. Still, it was able to focus on its digital programs after retail stores had to abruptly close. While the results weren't pristine, the athleisure brand did illustrate why investing in digital fulfillment and engagement helped offset some of the headwinds felt by the global pandemic.
At this week's Modern Retail+ Talk Saucey founder and CEO Chris Vaughn spoke about how the company, which launched in 2014, has grown and evolved its philosophy on working with brands. In the early days, the platform tried to find any big name in alcohol that would work with it. Today, the service is available in 40 different markets around the United States and finds itself sometimes turning down campaigns.
After a number of companies reported their first quarter performance, we got a glimpse into how prepared some of the most prominent retail giants were for the post-coronavirus digitally accelerated world. When the pandemic first hit, the United States shut down leaving retailers relying solely on their e-commerce business. Now, we can begin to see which companies were ready for this transition.
Brands are now taking public stands in light of the past week's protests. But many of these so-called values based companies are still predominately white and haven't figured out how to make lasting internal change. Conversations are now beginning to happen, but some founders may be saying one thing and unconsciously doing another.
Instacart just announced a deal with C&S Wholesale Grocers that represents 3,000 smaller stores. It's part of the delivery apps strategy to focus less on the bigger grocery players and more on the independent mom and pop ones that don't have the capital to build out their own e-commerce program. Instacart isn't the only platform vying for this piece of the grocery pie, and it remains to be seen whether these businesses are enough for the digital services to become sustainable.
Modern Retail spent a week looking into all the changes needed for stores around the country to reopen. Much of it involves guesswork, because no one knows what shoppers will want in the next few months. Neither do we know if the coronavirus will have a second wave. Taking this all into account, here's a rundown of all the biggest changes on the horizon.
Alibaba unveiled new features for its U.S B-to-B platform, including flexible payments terms and expanded shipping options. It's a small move in a growing SMB war. Platforms like Alibaba, Amazon, Shopify and even Google and Facebook are all trying to woo more small businesses on their platforms. There's no clear winner yet, but all are unveiling new offers to bring in more customers.
Williams-Sonoma recorded e-commerce comps exceeding 31%. While the numbers are big, they're not terribly surprising. The home goods company has invested in digital programs for years -- beginning as far back as 1998. Now, those bets are paying off. What's more, Williams-Sonoma invested more in new digital tools when the coronavirus first hit. Compared to other big retailers, these results show when digital investment really pays off.
Global retail markets are beginning to reopen. The question remains whether consumers are ready to go back into public. With lockdown restrictions now being eased by some governments, small green shoots of recovery are beginning to emerge. Modern Retail and Glossy reporters took a (virtual) trip around the globe to see where shopping is beginning to restart and if shoppers are ready to spend money once again in the real world.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now