Amazon has long been touted as the "sleeping giant" of online advertising, and the retail giant showed further signs of fully awaking from its slumber in 2019. The company made significant improvements to its ad products over the course of the year -- particularly around data and analytics -- and ad-buyers say the company is getting more serious about making its tools more accessible and less confusing to understand and use.
The rise of retail media in recent years has unlocked new options for brands' digital ad dollars beyond just Google and Facebook ads.
We're excited to announce we're extending our efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail's reinvention.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now