A growing number of brands are taking steps to manage risk on digital commerce platforms. In a new guide, learn how DTCs can keep their e-commerce operations up and running — and mitigate supply chain impacts if their IT breaks down.
As bot-driven fraud eats into budgets, marketers are placing a heightened focus on identifying the characteristics that account for authentic audience humanity.
New research into U.S., Canadian and North American buyers finds that advertisers across regions have ambitious plans for omnichannel programmatic growth. Buyers in the U.S., in particular, have big plans for connected TV.
Business owners are eager to stabilize and create a survival plan, and pricing is crucial. In a new guide, learn how to set prices in real-time by analyzing historical sales data and rapidly adapting to market changes.
According to new findings, “new essentials” such as games and skincare are the most in-demand e-commerce items after necessities such as food. And, in the hunt for these new essentials, shoppers are prioritizing DTC brands over third-party retailers.
As some advertisers flee television during the pandemic, many retailers and DTC brands are taking advantage of low-priced inventory — and the sudden dip in competition — to make inroads into premium TV ads.
In-house agencies are well positioned to become crucial drivers of business growth. But first creative professionals must learn to manage risk and create alignments with the broader business.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
In a new guide for retailers, get tips and tools for using demand metrics to set pricing — as opposed to relying on price matching that may not gauge what customers are actually willing to spend.
Brands such as BarkBox and Cora are championing social good and ethically sourced products to attract subscribers and drive brand loyalty.
Speedo is offering consumers the ability to subscribe to its swim analyzing app, Speedo On, in an effort to drive customer loyalty and retention. The app provides subscribers data points like pace, speed, distance, stroke count, heart rate and calories burned.
As brands navigate the waters of in-house marketing, they're developing new strategies and tactics to develop data, skillsets and efficiencies for a competitive advantage.
Retailers report that they’re struggling to connect with shoppers on a personal level. Many are now trying to unify a slew of data to solve the problem, including financials, inventory, orders, items and customer information.
Many legacy brands struggle to make the transition to DTC. But some, like Disney and Nike, have begun to sell directly to customers — and now smaller retailers are learning from them.
Great storytelling adds value to a brand. In a new video, hear from Triad's Garrett Albanese about why marketers should be investing in visual search, augmented reality and creative site experiences.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now