The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age. The program will honor retailers who have best responded to changing consumer habits by tailoring experiences, producing standout campaigns and closing the gap between the physical and digital worlds.

On Tuesday, Oct. 22, we announced this year's shortlist. To see the full list of those in the running, click here. On Nov. 5, we announced this year's winners. Check out the full list here.

Planning ahead for next year? Sign up here to receive reminders about deadlines and more. For specific entry form questions, word counts, supporting materials and general FAQ, download our entry kit.

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Key Dates

  • Early Deadline: Aug 28, 2020
    $359 per entry
  • Regular Deadline: Sep 25, 2020
    $459 per entry
  • Last Chance Deadline: Oct 23, 2020
    $599 per entry


  • Campaign Categories:

    • Best Use of Video

      Awarding a video strategy that successfully increased engagement or awareness for a retailer.

    • Best Experiential Marketing Campaign

      Awarding an experiential marketing campaign that has successfully increased engagement and brand loyalty via an indoor and/or outdoor experience.

    • Best Email Campaign

      Awarding an original email campaign that has successfully increased engagement or awareness for a retailer.

    • Best New Product or Launch Campaign

      Awarding a marketing campaign that successfully generated buzz or increased awareness around a new product or initiative.

    • Best Use of Social

      Awarding a social media strategy that successfully increased customer engagement and/or retention.

    • Best Retailer/Agency Collaboration

      Awarding the retailer/agency collaboration that has successfully met goals using uniquely innovative and creative solutions.

  • Reinvention Categories:

    • Best Digital Transformation

      Awarding the retailer whose transformation has allowed them to adhere to standards brought about by changing consumer habits.

    • Best DTC Pivot

      Awarding the most successful pivot to a DTC model by a brand.

    • Best Customer Insight Strategy

      Awarding the retailer who has most effectively used customer feedback in order to alter processes in a way that has improved favorability.

    • Most Innovative Retail Model

      Awarding the retailer who has most effectively changed the way customers shop and discover brands.

  • Experience Categories:

    • Best E-Commerce Experience

      Awarding the retailer with the most seamless e-commerce experience, as made clear by customer feedback, purchase intent and favorability.

    • Best Mobile Strategy

      Awarding the retailer whose mobile strategy best engages customers and/or aids the buying process.

    • Best Personalization Strategy

      Awarding the retailer who, through the use of AI, customer data intelligence, etc. has been able to tailor each shopper’s experience.

    • Best Omnichannel Strategy

      Awarding the retailer whose in-store experience best supports their e-commerce experience.

    • Best In-Store Tech

      Awarding a retailer whose use of in-store technology has enhanced the customer experience and in turn, increased sales.

  • Grand Prix Categories:

    • Best In-House Innovation Team

      Awarding the innovation team who has effectively moved their company forward through new product development, processes and technology incorporation.

    • Best DTC Retailer

      Awarding the retailer who has most successfully streamlined their efforts to sell directly to consumers.

    • Best Legacy Retailer

      Awarding the legacy retailer who has experienced continued success during a time of seismic change.

    • Most Responsible Retailer

      Awarding the retailer who, as proven through initiatives, is the most socially/sustainably responsible.


  • Moiz Ali



  • David Bakey



  • Rachel Cohen



  • Gabby Slome



  • Zak Normandin



  • Michael Wieder




For more information or judging opportunities, contact our awards team for details.

For sponsorship opportunities, contact us here.