Brandwatch Feb 2023
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Digiday Media
Gorpcore is having its moment in the sun. Demand for brands like The North Face and Teva is up, and more retailers are getting into outdoorsy products.
In this edition of the weekly Research Briefing, we share focal points from Modern Retail’s recently released report on how more DTC brands view wholesale as a stable growth channel.
While some Amazon merchants are shipping their product to Amazon warehouses early, others are getting ready to introduce new products and some are even planning to quadruple their overall SKUs to give more variety to shoppers.