Foot Locker has long been a staple of the mall, with an estimated 80% of its stores being located in malls as of 2018. Now, the coronavirus is accelerating those plans, CEO Dick Johnson said during the company's first quarter earnings call. The sneaker retailer has had to rethink its physical retail strategy over the past couple of years, not only to lessen its reliance on malls, but also to give its customers new reasons to visit the store.
2020 Future Leader Awards, which recognize the next generation of leaders across media and marketing, fashion, beauty and retail, go to Mike Jeong of PepsiCo, Gwendolyn Rahn of PopSugar and Hana Kajimura of Allbirds.
Forty-six individuals have been short listed for Digiday's 2020 Future Leader Awards, which recognize the next generation of leaders from the media and marketing, fashion, beauty and retail industries.
Edgewell has decided to pursue a "standalone" playbook after the Federal Trade Commission's move to block the Harry’s acquisition last Monday, said Rod Little, Edgewell president and CEO. The company also said that Harry’s plans to sue its prospective partner, a case that Edgewell said has "no merit." A spokesperson for Harry's said the company has nothing to share on potential litigation at this time.
Amazon has long been touted as the "sleeping giant" of online advertising, and the retail giant showed further signs of fully awaking from its slumber in 2019. The company made significant improvements to its ad products over the course of the year -- particularly around data and analytics -- and ad-buyers say the company is getting more serious about making its tools more accessible and less confusing to understand and use.
Retail media is growing in importance. The idea of retailers turning their websites into media platforms isn’t a new one, but over the past few years, has commanded more interest and more attention from brands. For brands specifically, advertising on retail media isn’t an ad problem anymore -- it’s a business problem.
CVS Pharmacy, Bombas, StockX and more took home the first-ever Modern Retail Awards, which honor the companies and campaigns modernizing retail in the digital age.
Modern Retail surveyed 206 brands and retailers to ask what is working, and what isn't working for them on Amazon.
REI is extending Opt Outside. The retailer is again closing its stores and websites this Black Friday so employees can, ostensibly, go outside. This year, it’s also starting an Opt to Act program, joining a nationwide clean-up effort to collect trash, clean up their neighborhoods and tackle waste. (The company is also rethinking its own business model to use fewer plastic bags and be close to zero waste by 2020.)
The finalists for the 2019 Modern Retail Awards include Flamingo, Casper, StockX and more.
As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall. An audacious attempt to reinvigorate the American mall is taking shape in the dreary swamplands of East Rutherford, just outside New York City.
We're excited to announce we're extending our efforts with the introduction of Modern Retail+, a premium membership program designed to keep members at the cutting edge of retail's reinvention.
Any industry in transition needs honest and authoritative coverage that consistently drills past marketing speak and C-suite spins to uncover what’s really happening behind the scenes. That’s been Digiday’s approach to the media and marketing industries, and Glossy’s approach to reporting on fashion and beauty. Now, we’re taking on the retail industry with Modern Retail, which will dedicate daily coverage to news, and most importantly, add context and analysis to the most pressing topics and trends coursing through consumerism.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now