‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores

These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.