Amazon is witnessing historic demand, and third-party sellers are noticing a wave of changes. For one, the platform's algorithms to crack down on bad behavior is causing adverse effects. And brands have been unable to find any way to directly communicate with Amazon. One top brand explained just how difficult it's been to sell on the Amazon platform.
Amazon has historically had difficulty keeping track of bad actors on the platform. Now, the company is having the opposite problem -- numerous brands are receiving automated alerts about issues they claim are false. For some, Amazon alleges price gouging. For others, it's about whether their FDA approved product is truly over-the-counter. For these sellers without a direct line to Amazon to appeal they're stuck with products suspended and sales dwindling.
Amazon long-running goal to dominate fashion is seeing a new attempt during the pandemic. With the electronics-focused Prime Day still months away, the "Big Style Sale" could provide a much-needed stimulus for sellers whose categories suffered throughout the quarantine.
Many brands live and die on the Amazon platform. Now that many non-essential items have seen a profound decrease in demand, these companies are in a bind. Some are trying to adopt competitive tactics that only a few months back they were allergic to.
Amazon is quietly pausing its third-party delivering service. While it's only a small move, it shows the company is trying to focus more on its core offering and less on dominating ancillary markets. From a broader perspective, it could indicate that logistics and other invisible service providers are about to feel a lot more strain.
Amazon is facing increasing pressure over its working conditions for warehouse employees. With more workers testing positive for coronavirus, people are saying the company hasn't been keeping its front-line workers safe. While Amazon is making big changes now, is it too little too late?
Two weeks into the age of coronavirus and Amazon third party sellers still feel in the dark. Those considered non-essential are trying to figure out ways to stay afloat while Amazon de-prioritizes their products. Some are trying to get their products re-categorized, others investing in new fulfillment resources. Risks abound for all the options.
Brands on Amazon are struggling to figure out how to adapt to the Amazon advertising ecosystem in the age of coronavirus. Supply and demand -- both for products and ad units -- have become volatile. Meanwhile, brands are struggling to figure out how best to remain profitable and plan for the future.
It seems like every day Amazon is changing the rules for its sellers. Some are seeing huge gains, others are seeing huge losses. What's clear, however, is that the platform has dramatically changed over the last few weeks and many brands feel left in the dark.
Everyone is trying to get their hands on hand sanitizer and other cleaning products in the wake of the coronavirus. One top brand on Amazon is retooling its strategy in the height of the increased demand. Modern Retail chatted with its head of e-commerce about how it's approaching this dramatically changing retail landscape.
Selling on Amazon can be tricky. The company’s sheer scale means the key to getting the most out of Amazon as a retailer is the details. That was the major takeaway at Digiday Media’s recent Amazon Strategies event.
Reviews have been on Amazon for decades. But big and small brands alike are noticing more players gaming them. While Amazon claims that it's trying its best to fight the problem, it is only becoming a bigger headache as the e-commerce platform continues to grow.
Reviews have been on Amazon for decades, and so too have fake ones. But as Amazon has become a more dominant e-commerce force, the problem review fraud presents has become more clear. Here is a look at how Amazon has approached its review ecosystem, and how it's led to dark network of bad online actors.
This week, Digiday Media hosted its very first Amazon Strategies event. There, retailers, brands, marketers and others got into the nitty gritty details of what keeps them up at night. Competition -- both from others and Amazon itself -- was a frequent topic, as were data difficulties and problems keeping a clean brand presence. Here are some of the top observations overheard at the event.
During the Holiday season, Amazon abruptly announced that it wouldn't let merchants use FedEx to fulfill Prime orders. Now, the e-commerce giant has made an about face and let the parcel service back in. What's behind these moves is a complicated ecosystem of logistics competition and customer expectations.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.Register Now