The retail world was upended last spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.
At Amazon U: Amazon Video Advertising, we'll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders.
Upcoming Amazon U Events:
- Amazon U: Amazon Customer Retention Strategies — May 6
In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.
INFLUENCER & HOST
How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.
WUNDERMAN THOMPSON COMMERCE
An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.
"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."
"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."
"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."