Amazon U: Customer Retention Strategies

May 6, 2021

The retail world was upended last spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Customer Retention Strategies, we'll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of customer retention strategy on Amazon and dive into case studies from brand and agency leaders.

Subscribe to ModernRetail+ to attend. Already a member? Reach out here to register.


"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

Marketing Director, Bonnier Corporation


  • We’re not currently accepting VIP applications for Amazon U: Custom Retention Strategies. See if you qualify for VIP status to our other events here.

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  • Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.