Modern Retail DTC Summit

Miami, FL
Oct 17–19, 2022
Book Passes

Attendees please note: Venue has moved next door to the Loews Miami Beach Hotel.

To win at direct-to-consumer, you need to be a master marketer. But recently, a myriad of changes have taken place that threw the traditional marketing manual into the trashcan. For one, there have been privacy updates that made tracking much more difficult. Meanwhile, the cost to get traction on platforms like Facebook has risen tremendously. Meanwhile, scrappy upstart competitors like TikTok are becoming more and more popular with consumers. As a result, DTC brands are rethinking everything they do — from how they reach customers to how best to retain them.

At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape -- speaking with leaders in the space about how their business models have shifted and what they're focusing on now. Put together, every session will reveal the modern brand playbook for 2022 and beyond.

Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.

Interested?

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Speakers

  • Loretta Choy
    CHIEF MERCHANDISING OFFICER
    STITCHFIX
  • Rui Carlos Da Silva Araujo
    SVP, LATAM
    LEVI STRAUSS & CO.
  • Allison Ellsworth
    CO-FOUNDER & CHIEF BRAND OFFICER
    POPPI
  • Anthony Greene
    VICE PRESIDENT, PROGRAMMER PARTNERSHIPS
    GAMUT
  • Gil Larsen
    MANAGING DIRECTOR
    BLIS
  • Lucas Loeffler
    FOUNDER
    QUICKFRAME BY MNTN
  • Aaron Luo
    CO-FOUNDER & CEO
    CARAA & MERCADO FAMOUS
  • Megan Murphy
    COO
    OUTLINES
  • Ranjan Roy
    VP, STRATEGY
    ADORE ME
  • Eric Ryan
    CO-FOUNDER
    OLLY, WELLY, METHOD & CAST
  • Samantha Sherer
    GLOBAL MARKETING STRATEGIST
    AWIN
  • Emmett Shine
    CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR
    PATTERN BRANDS
  • Jared Weiner
    ENTERPRISE ACCOUNT EXECUTIVE
    ALGOLIA
  • Jane Winchester Paradis
    FOUNDER & PRESIDENT
    JANE WIN
  • Margaret Wishingrad
    CO-FOUNDER & CEO
    THREE WISHES
  • Luke Young
    CO-FOUNDER & CEO
    OUTLINES

Agenda

Oct. 17

  • 2:00 pm ET
    Registration Opens
    The Gallery, Second Floor

  • 2:30 pm ET
    Opening Remarks
    Americana Ballroom

    Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 2:40 pm ET
    The DTC Playbook in 2022
    Americana Ballroom

    In this session, serial founder Eric Ryan lays out the opportunity and obstacles of building a DTC brand today. Having adhered to a CPG playbook in the past, Ryan is now tackling the luxury DTC space with new jewelry brand Cast. The executive will focus on how the DTC playbook is getting modified, including decreasing the reliance on digital ads, leaning into physical retail and his approach to store design.

    Eric Ryan

    CO-FOUNDER

    OLLY, WELLY, METHOD & CAST

    Moderator
    Gabriela Barkho
  • 3:00 pm ET
    Building a Brand of the Future
    Americana Ballroom

    Building a modern grocery brand has its series of challenges. Not only do startup food and beverage brands have to navigate the digital landscape, but also the complicated world of retail. In this session, Three Wishes cereal brand founder Margaret Wishingrad discusses the effective strategies the company applied to sell online while entering thousands of doors in a few short years.

    Margaret Wishingrad

    CO-FOUNDER & CEO

    THREE WISHES

    Moderator
    Gabriela Barkho
  • 3:20 pm ET
    Why the TikTok-ification of Social Media is Good News for Marketers
    Americana Ballroom

    You don’t have to be on TikTok to know exactly what a TikTok-style video looks like. That’s because legacy social media channels are converting their platform experiences to more closely resemble the vibes users crave on video-first social apps like TikTok and Snapchat. The result? A unified native experience for video-first social media platforms has emerged–and so have the opportunities to grow your business with it. Join QuickFrame by MNTN founder Lucas Loeffler for a fireside chat where he’ll discuss why this stylistic unification is a boon for brands in an era where marketers are being asked to create more with less. If you’re looking for a streamlined approach to diversifying your channel mix and reaching new audiences–without blowing your budget–the native video-first experience will help you get there.

    Lucas Loeffler

    FOUNDER

    QUICKFRAME BY MNTN

    Moderator
    Shambry McGee
  • 3:35 pm ET
    The New Rules of DTC
    Americana Ballroom

    Emmett Shine has a new theory about what it means to be a DTC brand. For one, it doesn't mean that you only sell on your website. Instead, it's about a mindset and the ability to be digitally-minded yet adaptable. In this session, Shine will give a presentation about how he's grown Pattern Brands and how that extends to the DTC industry as a whole, which will then be followed by a fireside chat diving into some of the themes he discussed.

    Emmett Shine

    CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR

    PATTERN BRANDS

  • 4:00 pm ET
    The new retail imperative: Driving growth in today’s challenging landscape
    Americana Ballroom

    Join Gil Larsen, Managing Director of Blis and advertising industry veteran, as he dives into how retail brands can drive customer acquisition and grow market share despite a shrinking data landscape and evolving consumer behavior.

    Gil Larsen

    MANAGING DIRECTOR

    BLIS

  • 4:10 pm ET
    How Outlines' Approach to Subscription Ladders Up to Its Entire Business
    Americana Ballroom

    The saying nowadays is “retention is the new acquisition.” That is, in these trying times brands are working hard to keep the customers they have. For the home goods company Outlines, that ethos goes into its website design. Outlines built a configurator that helps customers find the best subscription for them that took a lot of elements into account. In this conversation, co-founders Luke Barkley Young and Meg Murphy will talk about how they approached this part of the business and the indicators they’ve received that show this program is working.

    Megan Murphy

    COO

    OUTLINES

    Luke Young

    CO-FOUNDER & CEO

    OUTLINES

    Moderator
    Cale Weissman
  • 4:30 pm ET
    Networking Break
    Americana Ballroom

  • 4:45 pm ET
    Challenge Board & Town Hall
    Lure Restaurant

    Brands and retailers only. Join us for a breakout session where we will present some research, create a challenge board as well as have an open and candid discussion about the industry.

    Gabriela Barkho

    REPORTER

    MODERN RETAIL

    Maria Monteros

    REPORTER

    MODERN RETAIL

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 5:30 pm ET
    Sanbox Presentations
    Lure Restaurant

    Let's hear a word from our partners: Gamut 5:30 - The power of OTT streaming and the resurgence of local marketing.

    Anthony Greene

    VICE PRESIDENT, PROGRAMMER PARTNERSHIPS

    GAMUT

  • 5:45 pm ET
    VIP Welome Reception
    Americana Ballroom

    By invitation only.

  • 6:00 pm ET
    8-Minute Meetings
    Americana Ballroom

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 6:45 pm ET
    Cocktail Reception
    Rumline (located outside of the St Martinez Tower)

    Join us for a cocktail to wrap up day one of the summit. Open to all.

  • 8:00 pm ET
    Dinner with Strangers
    Preston's Terrace

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm ET
    After Hours Hangout
    Collins Bar

    Join fellow attendees for a drink to end the day. Costs are at your own expense

Oct. 18

  • 7:30 am ET
    Morning Yoga
    Americana Lawn

    Sign up at the registration desk.

  • 8:30 am ET
    Breakfast & Registration Re-Opens
    The Gallery, Second Floor

  • 9:00 am ET
    Working Groups
    Lure Restaurant (St. Martinez Tower)

    Brands and retailers only. Split into one of two breakout groups to have a more in-depth discussion on industry challenges.

    Gabriela Barkho

    REPORTER

    MODERN RETAIL

    Maria Monteros

    REPORTER

    MODERN RETAIL

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 9:00 am ET
    Working Group: Marketing in the Post-iOS 14 Era
    Lure Restaurant (St. Martinez Tower)

    It was so much easier to be a marketer in 2020. Now, costs of risen, budgets have tightened and there’s no magic bullet for customer acquisition. In this working group, we’ll talk about the woes marketers are facing when it comes to finding new customers and some of the tips and tricks that are helping grow sales.

  • 9:00 am ET
    Working Group: Expanding Into New Channels
    Lure Restaurant (St. Martinez Tower)

    In some ways, the term DTC has become meaningless. True, there are some brands that sell only on their own website. But, increasingly brands in growth mode are seeking out new platforms and channels to find customers. In this working group, we’ll talk about how brands are thinking about channel expansion — especially as it relates to branding and storytelling. We’ll go deep into how brands are inking retail partnerships, the marketplaces that are working and not working as well as what it means to be a DTC company that isn’t purely DTC.

  • 9:45 am ET
    Modern Market
    Americana Ballroom

    Take an opportunity to see test and try the products from other attending brands.

  • 10:30 am ET
    Welcome Back
    Americana Ballroom

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 10:35 am ET
    Adore Me's Approach to Customer Acquisition and Messaging
    Americana Ballroom

    Adore Me is certainly a growing DTC brand, but it approaches marketing and messaging a little bit differently. This is because Adore Me's customers are more mass market than the average online brand. That makes customer acquisition and retention a unique task -- especially in this post-iOS 14 environment. Here, Ranjan Roy, Adore Me's vp of marketing, will talk about how is marketing strategy has changed and all lessons and obstacles he's encountered over the last year.

    Ranjan Roy

    VP, STRATEGY

    ADORE ME

    Moderator
    Cale Weissman
  • 10:55 pm ET
    The State of Affiliate and Partner Marketing: 2023 Forecast
    Americana Ballroom

    The affiliate and partner industry is expanding as advertisers are increasingly able to achieve a wide range of marketing goals within the channel. While affiliate partners have typically provided value through the traditional marketing funnel, more recently, they’re moving beyond the funnel — no longer simply providing inbound leads and traffic to an advertiser’s own site, but actually helping to optimize traffic once it lands there. Join Modern Retail and Awin for a dive into new co-branded research — the affiliate forecast for 2023

    Samantha Sherer

    GLOBAL MARKETING STRATEGIST

    AWIN

    Moderator
    Shambry McGee
  • 11:10 am ET
    Trusting the TikTok Algorithm
    Americana Ballroom

    Poppi makes the TikTok algorithm do the work. Instead of making its content specific to its target market, Poppi trusts Tiktok’s algorithm to bring its content to the right audience. In this session, you’ll hear from Allison Ellsworth, co-founder and chief brand officer of Poppi, about how the company has turned TikTok into a brand-building and conversion tool. She will also discuss how the company uses TikTok for Prime Day.

    Allison Ellsworth

    CO-FOUNDER & CHIEF BRAND OFFICER

    POPPI

    Moderator
    Maria Monteros
  • 11:30 am ET
    Composable Commerce
    Americana Ballroom

    Join Algolia as we discuss how composable commerce can help you build unforgettable shopping experiences.

    Jared Weiner

    ENTERPRISE ACCOUNT EXECUTIVE

    ALGOLIA

  • 11:45 am ET
    The Key to Effective Customer Service
    Americana Ballroom

    At Jane Win Jewelry, the customer service team sits within the marketing department. The company believes that customer service can be an effective tool to retain consumers. Jane Winchester Paradis, founder of Jane Win Jewelry, will break down the company’s customer service strategy and how it maintained a low return rate. She will also discuss some of the platforms she uses to build a connection with consumers.

    Jane Winchester Paradis

    FOUNDER & PRESIDENT

    JANE WIN

    Moderator
    Maria Monteros
  • 12:15 pm ET
    Lunch

  • 1:00 pm ET
    Afternoon Break

  • 6:00 pm ET
    8-Minute Meetings
    Americana Ballroom

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 6:45 pm ET
    Cocktail Reception
    Preston's Terrace

    Join us for a cocktail to wrap up day two of the summit. Open to all.

  • 8:00 pm ET
    Dinner with Friends
    Preston's Terrace

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm ET
    After Hours Hangout
    Collins Bar

    Join fellow attendees for a drink to end the day. Costs are at your own expense.

Oct. 19

  • 8:30 am ET
    Breakfast

  • 9:00 am ET
    Welcome Back
    Americana Ballroom

    Gabriela Barkho

    REPORTER

    MODERN RETAIL

  • 9:05 am ET
    Tapping Your New Community for Growth
    Americana Ballroom

    During the height of the coronavirus, many DTC brands acquired customers through their e-commerce channels. But new customers present the need for retention. In this fireside chat, the founder of luxury bag brand Caraa describes how the brand is engaging with millions of new followers coming out of the pandemic.

    Aaron Luo

    CO-FOUNDER & CEO

    CARAA & MERCADO FAMOUS

    Moderator
    Gabriela Barkho
  • 9:35 am ET
    How Stitch Fix Uses its Customer Data Insights to Work with Brands and Partners
    Americana Ballroom

    Stitch Fix works with thousands of brands to curate its selection for shoppers. And it also collects myriad data points about what people are buying and what they’re looking for. Now, the company is using all this to create a feedback loop with the brands and partners it works with. In this session, Chief Merchandising Officer Loretta Choy will talk about how she works with all of Stitch Fix’s brand partners, walking us through a case study about it company’s plus-size assortment, to give insight into the unique ways she’s able to bring partners qualitative and quantitative customer data that inform future product decisions.

    Loretta Choy

    CHIEF MERCHANDISING OFFICER

    STITCHFIX

    Moderator
    Cale Weissman
  • 10:05 am ET
    Inside Levi's Latin American DTC strategy
    Americana Ballroom

    Levi’s is a global company but its retail approach isn’t one-size-fits-all. In fact, the company has a very fine-tuned direct-to-consumer strategy in Latin America that is unique from other areas. In this session, Rui Araújo da Silva, Levi's svp and managing director of Latin America, will talk about how he approaches product selection, retail strategy and customer acquisition -- as well as how Levi's approaches e-commerce in Latin America.

    Rui Carlos Da Silva Araujo

    SVP, LATAM

    LEVI STRAUSS & CO.

    Moderator
    Cale Weissman
  • 10:30 am ET
    Key Takeaways
    Americana Ballroom

    We’ll wrap the summit by going over the key takeaways from the three days of content.

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

Full Agenda
Quote

Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White

Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint

The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Location

Loews Miami Beach Hotel
1601 Collins Avenue, Miami Beach, FL 33139


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