Marketers don’t have crystal balls. But some days, it sure feels like they are expected to, as they are tasked with figuring out how to adapt to an ever-changing marketing landscape.
New technological shifts like AI are forcing marketers to move faster, while figuring out to get their brand surfaced in more Gemini or ChatGPT results. Third-party data signals are becoming less reliable, meaning brands have to get smarter about first-party or even zero-party data collection.
On the consumer side – shoppers are taking longer to buy, doing more research to ensure they get the best value and increasingly demanding a shopping experience that feels personalized and authentic.
All this while CACs are climbing, budgets are shifting, the best practices for each channel are changing and every dollar needs to work harder.
The Modern Retail Marketing Summit equips you with the knowledge, strategies and connections you need to navigate this new marketing landscape through fireside chat discussions. And our signature Challenge Board and Working Groups enable the sharing of pain points as well as solutions to overcome them that you can take back to your colleagues who aren’t lucky enough to attend.
Brand and retail executives face a marketing landscape that is changing more quickly than ever before. Attendees will come away with practical tips on how to ensure they’re building a modern, fast-moving and tech-first marketing operation.
Prices on passes increase after February 9. Add a calendar reminder.
