Modern Retail+ Research: The new CPG brand playbook for retail expansion

Aug 31, 2023

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After growing their DTC channels and consumer bases, digitally-native CPG startups like Fly by Jing and Care/of are expanding their partnerships and presences in major retailers and grocery stores. However, national distribution comes with its tradeoffs, especially for new brands. Modern Retail’s upcoming CPG brand playbook presentation explores which retailers are best to partner with for brands looking to expand their retail footprint and the best strategies brands are taking to ensure they get the most from these expansions.

Join us for a virtual presentation on Thursday, August 31, at 12pm EST with Modern Retail’s editor-in-chief Cale Weissman and senior researcher, Dania Gutierrez, who will dive deep into findings revealed in our member-exclusive case study. Bring your questions for a Q&A following the presentation. You’ll learn more about:

  • Which retail partners are best equipped to support the expansion of startup CPG brands
  • How different product categories are generally distributed at major retailers and grocery stores online and in-stores
  • How popular CPG brands, like Blueland and Sweet Nothings, have grown through strategic retail partnerships, while maintaining the brand’s digital roots


  • Cale Weissman
  • Dania Gutierrez