A company can no longer be purely direct-to-consumer. At the same time, it’s getting more difficult to rely purely on wholesale than ever before. Indeed, brands and retailers are melding strategies and coalescing on a retail strategy that meets customers wherever they are — be that online, in-store or on some other marketplace.
At the Modern Retail Omnichannel Forum, we’ll talk with leaders from retailer and brands about how they are acquiring customers on a variety of channels. Some started out as DTC, but expanded beyond. Others have been building out retail footprints and partnering with other retailers. Now, two years after the pandemic first began and e-commerce adoption skyrocketed, we’re getting a better sense for what the new retail playbook is. At this Modern Retail Forum, we’ll dive into just that — and more.
Part of Digiday Media Presents: Commerce Week. For more information on the week and other connected events, visit the page here. As an attendee of this event, you’ll also have access to our Commerce Week virtual town hall, taking place May 17.