Retail Strategies: Framing the state of retail data, supply, pricing, promotion and more 

    Retail Strategies: Framing the state of retail data, supply, pricing, promotion and more 

    Virtual
    Mar 22, 2023
    RSVP FREE

    In the retail industry, change is the only constant. From 2020 to 2022 and, yet again, at the top of a new year, the evolution of data, supply chains and consumer behavior continues. And the urgency around responding to each of these shifting elements is perennially reshaping the way retailers, brands, shoppers and advertisers interact, engage, spend and capture revenue. 

    On March 22, join Cale Weissman, editor-in-chief of Modern Retail, as he leads a live virtual forum at 1 p.m. EDT to explore what retail-industry leaders are doing to match the pace — and stay ahead of — a never-static retail landscape. 

    RSVP now and learn more about:

    • How retail data is evolving and what first-party and contextual approaches are working for retailers and their advertising partners.
    • What has happened since the height of recent supply-chain challenges — and what’s next?
    •     How pricing, promotion and personalization are changing in 2023.
    •     What the retail consumer wants — and what they’ll demand in the year to come.
    •     The state of e-commerce and DTC, and new in-store developments.

    Presented by Snowflake

    Speakers

    • Andy Appel
      SENIOR SALES ENGINEERING MANAGER, RETAIL AND CPG
      SNOWFLAKE
    • Olly Downs
      SVP, DATA, ANALYTICS & MACHINE LEARNING
      BARK
    • Ariel Kaye
      FOUNDER & CEO
      PARACHUTE
    • Erik Mitchell
      CEO
      SEEK
    • Victoria Thain Gioia
      CO-FOUNDER & CO-CEO
      PERELEL
    • Charlie Weisman
      FOUNDER
      STAFF

    Agenda

    Mar 22

    Mar. 22

    • 1:00 pm EDT
      Opening Remarks & State of the Industry

      Cale Weissman

      EDITOR-IN-CHIEF

      MODERN RETAIL

    • 1:10 pm EDT
      Using Relationships to Build out a Supply Chain

      It’s one thing to have a product idea. It’s another to have it manufactured and sold at scale. Vitamin brand Perelel has built out an entire supply chain by fostering relationships with manufacturers and suppliers, and used that to expand its product offerings. What’s more, it’s used all of these elements to understand problems in the supply chain better. In this session, co-founder Tori Ghoia speaks about how she goes about the behemoth endeavor.

      Victoria Thain Gioia

      CO-FOUNDER & CO-CEO

      PERELEL

      Moderator
      Cale Weissman
    • 1:30 pm EDT
      Harnessing Data to Grow a Pet Product Giant

      Bark is swimming in customer data. It knows its customers, their pets and all the ways they use their products. In this session, vp of machine learning Olly Downs goes deep into how he thinks about data collection and the ways it’s all laddered up to Bark’s business plans and growth ambitions.

      Olly Downs

      SVP, DATA, ANALYTICS & MACHINE LEARNING

      BARK

      Moderator
      Cale Weissman
    • 1:50 pm EDT
      The retailer (and brand) guide to tackling inflation by leveraging economic data

      In today’s challenging economic environment, it’s essential for retailers and brands to understand how macroeconomic trends will impact consumer behavior. Real-time access to high-quality macroeconomic data that’s ready to query is a key differentiator for brand success — and retailers need it to make similar mission-critical decisions about customers, inventory, price and the like. In this session, Andy Appel, senior sales engineering manager for retail and CPG at Snowflake and Erik Mitchell, CEO at Seek, unpack more about how leading consumer companies leverage data from sources such as Knoema to optimize inventory planning, merchandising strategy and more.

      Andy Appel

      SENIOR SALES ENGINEERING MANAGER, RETAIL AND CPG

      SNOWFLAKE

      Erik Mitchell

      CEO

      SEEK

      Moderator
      James O'Brien
    • 2:10 pm EDT
      Navigating Physical Retail and Events

      Recently, Parachute has focused on building a strong physical retail presence. The brand opened over a dozen stores just last year. In addition to its physical stores, Parachute also hosts pop-up events that excites its customers: monogramming events, pet-friendly activations and more. In this session, brand founder and CEO, Ariel Kaye will walk us through what has been top of mind for her team when it comes to physical retail success and what the brand is going to focus on in the years to come.

      Ariel Kaye

      FOUNDER & CEO

      PARACHUTE

      Moderator
      Cale Weissman
    • 2:30 pm EDT
      Meeting the Customer Where They Are

      Staff is a home goods startup with a touch of whimsy. And some of its products might not seem to be like the others. But that hasn’t stopped the brand from forging retail partnerships and getting national press attention. Here, founder Charlie Weisman talks about how he is growing the brand and getting out the word.

      Charlie Weisman

      FOUNDER

      STAFF

      Moderator
      Cale Weissman
    • 2:50 pm EDT
      Closing Remarks

      Cale Weissman

      EDITOR-IN-CHIEF

      MODERN RETAIL

    Full Agenda