As an unprecedented pandemic has disrupted e-commerce across the globe, businesses have shifted their sales efforts to online platforms. In the second quarter of 2020 alone, U.S. e-commerce sales skyrocketed to $221.5 billion — a whopping 30 percent increase from Q1 — and the trend has only continued.
But many brands are now discovering that the steps involved in creating better e-commerce experiences can be prohibitively difficult and expensive. As a result, some companies are now adopting “headless” commerce — an approach that enables them to make point-by-point updates to the front-end e-commerce experience without replacing functional elements of the existing setup.
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