Mobile marketing has been in and out of a hype cycle, but with built-in transparency for buyers and metrics moving the conversation away from longstanding measurement challenges, mobile in-app is proving that brands can achieve viewability, reach and scale.
Audiences demand relevancy and experiences in exchange for viewing ads and consenting their data. All these opportunities are within reach in mobile in-app advertising. To help put the power of in-app into action, this short guide provides evidence, advice and guidance to make the most of what in-app advertising can achieve for marketing campaigns.
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