Forces from outside and within the marketing industry are reshaping the future of addressable targeting, prompting marketers to prioritize the management and activation of valuable first-party data assets. While imperative, that focus is just the start.
Going forward, developing second-party relationships and exploring third-party options will further expand marketers’ data horizons — empowering them to leverage the value of hard-won customer data. Fortunately, there’s an abundance of great data out there — and identifying it becomes easier when teams know the eight simple, yet essential, questions to ask potential partners.
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