When brands are complacent about their user experience, not only do they risk losing out on revenue and customer loyalty — they risk giving competitors the upperhand in the market. And with Black Friday and the holiday shopping season quickly approaching, brands and retailers face competitive stakes like few other parts of the year — the season being the most frantic buying period for shoppers.
However, centralizing UX takes tactics and know-how, and many brand teams could use some help.
Companies that identify user experience as part of their brand know that success lies in testing and personalization. The challenge is that it isn’t always easy to identify and establish effective testing ideas, from call-to-action tests and abandoned cart tests to optimization and personalization experiments.
Join Mary Kate Cash, head of growth marketing, North America at AB Tasty on September 22 at 1 p.m. EDT as she discusses the importance of user experience as a branding opportunity and how brands and retailers can plan their testing roadmap for the holiday season and the new year ahead.
Register for this webinar to learn:
- Testing ideas that can be easily replicated
- When is the best time to implement optimization and conversion tests
- How to prioritize experiments during high-traffic seasons
- How to evaluate the success of tests across the conversion funnel
Sponsored by: AB Tasty