The year 2020 has been marked by massive transformation, and some advertisers have had to decrease or pull advertising budgets — especially those in hard hit sectors such as travel and leisure. These shifts have provided unparalleled opportunities for performance brands to test and refine new data-driven strategies in TV.
In this new report, Digiday and Tatari surveyed more than 70 advertisers across Digiday Media’s audience — focusing on brands and agencies — and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. We found that, with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur.
This state of the industry report creates a picture of the future of TV and digital video investment.
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