Long periods of quarantine have caused a shift in the ways people shop. With online shopping now at unprecedented levels, consumers want more from brands — preferring to spend with brands that create authentic, relevant and personalized shopping experiences for them. And user-generated content (UGC) is matching those demands.
Stackla surveyed more than 2,000 consumers across the U.S., United Kingdom and Australia about their shopping habits to create a guide for brands navigating the future of the e-commerce experience — and how to advertise with UGC.
Download this new report from Stackla to learn how a year plus of quarantine has impacted the way people discover, shop and engage with brands and what trends are here to stay.
In this report, you’ll learn more about:
- The 56% of consumers who are more influenced by user-generated content than influencer content
- The importance of including real customer experiences on e-commerce sites
- The 50% of Gen X, millennials and Gen Z that are using social platforms in their purchasing decisions
- Forming brand communities to create authentic content
Sponsored by Stackla.
