As omnichannel marketing continues to define campaign success, marketers are leveraging their own customer data to market their products in different ways throughout the customer journey.
The relationship between brand and shopper continues to evolve. To remain effective at each phase of the customer’s lifetime journey with a store and brand, marketing must evolve as well.
This guide from Endear puts a spotlight on how today’s retail marketing teams are using customer data in increasingly targeted ways to drive in-store and online conversions as customers move from discovery to evangelizing.
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Sponsored By: Endear