The pandemic sparked an e-commerce boom in 2020, but the U.S. COVID-19 vaccine rollout and loosened restrictions are prompting consumers to slowly return to brick-and-mortar shopping. Fashion and apparel brands, which struggled with sales even before the pandemic, have an opportunity to reach customers with many different shopping preferences.
Pandemic-era shoppers want more than just the standard in-store or online shopping choice. Curbside pickup, ordering via social media and multiple return methods are just a few options to which fashion retailers are turning to improve their omnichannel shopping experience and compete with retail giants and direct-to-consumer brands.
This new guide from Adobe explores what traditional retailers should know about building a connected brand experience for multiple consumer habits and their devices, as well as ordering and return processes that meet a wide range of needs.
Download this white paper to learn:
Sponsored by Adobe.