Guide: Why retailers are struggling for personal relevance in customer service

To keep up with today’s fast-paced health and beauty consumer landscape, companies are implementing disparate solutions to a multitude of problems — without fully considering the consequences. This hodgepodge of systems can inhibit growth and innovation, leading to failed orders, diminishing brand loyalty and more.

As a result, a growing number of health and beauty brands are turning to a single system that can handle customer, financial and inventory data across all processes, from production to payment. Without a firm grasp of the challenges facing the industry today, brands are destined to remain stuck in the past.

In this guide you will learn:

• Real stories from the front lines and the challenges health and beauty companies are facing
• Why innovative health and beauty companies are migrating to the cloud — and how it can help your business
• The importance of blending structured and unstructured insights to build a truly unified view of customer data