The Amazon Guide for Retailers

Amazon is the largest online retailer in the world, with $242 billion in annual revenue. This juggernaut presents new opportunities for retailers — but navigating Amazon, including Amazon advertising, can be tough.

In this guide, we explore the various ways sellers can sell on Amazon, go into the data and tools the company offers, and take a nuanced look at the platform.

What’s inside:

  • How Amazon works with brands and retailers 
  • Amazon vendor central and seller central: WTF are they?
  • Understanding brand registry for sellers 
  • Advertising on Amazon
  • And more

By downloading this guide, you are opting into the Daily Retail Briefing and allowing Digiday Media to store and use your data to keep you up to date on top stories, events and other programs. As stated in our privacy policy, we won’t share your data unless you explicitly provide permission.