Why location data is the next personalization tool for brands and retailers

While personalization is something customers increasingly ask for, they also are wary of anything verging on creepy. Real-time location data doesn’t rely on who a shopper is but where they are. It’s a foundational signal for effectively engaging consumers and driving sales — and it can be used at every touchpoint.

Timely location-based messages boost loyalty. Retailers that incorporate this tactic into their customer engagement strategies see a 53% higher repeat buyer rate. Download this playbook to learn how to use geolocation to create frictionless customer journeys that drive revenue.

Download the playbook to learn:

• Mobile-first strategies that trigger real-time messaging and promotions
• How location signals enhance click-and-collect and in-store experiences
• Use cases and insights from Walmart, Nordstrom Rack, Five Below and others

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