A retailer’s guide to keeping email marketing campaigns competitive

Nearly 50 years since its introduction, email has remained a crucial tool for retail marketers. It has the potential to produce the highest ROI, compared to other digital marketing channels, and it drives revenue, website traffic and brand awareness — given the right strategies are applied.

In pursuit of results, retailers are searching for best practices around reaching consumers while staying authentic in their communications.

In this guide you will learn:

• Why messages get blocked from the inbox and how to help yours get through
• How to measure and improve customer engagement
• Resources and tactics to keep email programs competitive
• The role blacklists and whitelists play when it comes to whether emails are seen

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