How marketplaces are capturing consumer demand in a multichannel environment

E-commerce marketplaces are growing in popularity among retailers and consumers alike. 

Many retailers have added third-party marketplaces to expand their product catalogs without investing in additional inventory. Meanwhile, consumers benefit from a consolidated view to search and compare multiple brands across all product types. 

In this new guide, Ware2Go puts a lens on the demand for e-commerce marketplaces and their role in brands’ multichannel strategies. However, research shows that consumers are not loyal to a single marketplace. This lack of loyalty presents a valuable opportunity for multichannel merchants to direct shoppers to their most profitable channels. 

Download this new guide from Ware2Go to learn:

• The most preferred online marketplaces among consumers
• Consumers’ top considerations when comparing marketplaces
• How marketplaces are standing out from competitors

Sponsored by: Ware2Go, a UPS company