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Rent The Runway is in the midst of a logistical nightmare. But it's been responding to the crisis in a way that may not hinder its longterm brand image.
As digitally-native brands are spending more on brand marketing, they find they may have to manage tension between different members of their marketing team, as what's best for the brand may not always be deemed best by performance marketing standards.
The Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.
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