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Email addresses have become the currency of choice for direct-to-consumer brands. As a result, many DTC brands offer customers a discount off their first order, if they sign up for the company's email list
Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.
As Snapchat's created more in-app commerce opportunities over the past year, it's also sought to encourage consumer brands to spend more on the platform by creating more shoppable ad formats, and improving its ad targeting options.
Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
To help restaurants get back on their feet, a host of US states have permitted restricted reopening, making use of outdoor space. While it may be easy for some, it's impossible for others. And while such limited reopenings are a good start, they won’t suffice to keep many eateries afloat,
Read MoreThe Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.
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