trend

DTC brands are using hybrid chatbots for customer service

Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.

Latest Stories

  • OCT 01, 2019

    ‘I want there to be conflict’: How DTCs manage tension between their performance and brand marketing teams

    As digitally-native brands are spending more on brand marketing, they find they may have to manage tension between different members of their marketing team, as what's best for the brand may not always be deemed best by performance marketing standards.

  • JUN 23, 2020
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