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Modern Retail Livestream Commerce Trends 
Interview | 0:20:48 
07/28/2021 
For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This was one of the ways Mall of America kept things going through the pandemic. Now, the beloved Minnesota mall has coalesced on a strategy that integrates its large social presence and the many retailers it works with. In this fireside chat, evp of marketing and business development Jill Renslow will give a deep dive into how she goes about livestreaming and how Mall of America is using it now.
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