Mail-in rebates are quickly becoming a thing of the past as retailers increasingly adopt app-based reimbursement promotions. Roughly three out of four American shoppers have used a payment app, and retailers are increasingly using them as reimbursement tools.
The scourge of fake product reviews could be tamped down under proposed regulations from the Federal Trade Commission. The public comment period for the FTC's online review proposal wraps up in late September.
Roughly two years after launching, Shopify aggregator OpenStore is starting to share some details on how it has scaled some of the brands it has acquired. For example, in March 2022, OpenStore acquired men's apparel brand Jack Archer, and scaled it from $1 million in sales to $10 million in sales.
Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.
Target is feeling inflation fatigue and a Pride campaign backlash in its latest earnings. The retailer posted its first decline in revenue in six years.
Kevin Tulip, Primark's president of U.S., joined the Modern Retail Podcast and dove into the retailer's international expansion strategy, as well as its evolving approach to technology and e-commerce.
To come up with our inaugural list of the Modern Retail Vanguard, Modern Retail editors and reporters selected four people who we feel like exemplify the skills needed to succeed in today’s retail environment, representing five business critical categories: retail, marketing, technology, product and supply chain, and customer experience.
Modern Retail showcases the best and the brightest in the retail industry in our latest list. The Modern Retail Vanguard profiles the top change makers at the most exciting brands.
While some Amazon merchants are shipping their product to Amazon warehouses early, others are getting ready to introduce new products and some are even planning to quadruple their overall SKUs to give more variety to shoppers.
By experimenting with online tools and tapping into new audiences, Babylist chief growth officer Lee Anne Grant aims to create a “digital destination” for growing families.
As retailers increasingly gravitate to CTV advertising, teams are realizing that these performance-focused campaigns require a higher volume of content than traditional linear TV campaigns. As a result, retail advertisers are investing in purpose-built creative to increase overall video production and fuel strategic creative optimizations. To be effective, purpose-driven creative requires clearly defined goals. The […]
Gorpcore is having its moment in the sun. Demand for brands like The North Face and Teva is up, and more retailers are getting into outdoorsy products.
Eater, the Vox Media-owned publication that covers food and local restaurants, is venturing into home kitchens through a new cookware line with American brand Heritage Steel. Vox Media — whose portfolio includes publications like Eater, The Dodo and New York Magazine — signaled its ambition to expand into consumer goods two years ago when it established its brand licensing group.
Before joining sauce startup Truff as its director of marketing, Michelle Gabe had never officially had a job in marketing. In her role, she’s turned to high-profile collaborations to make Truff more of a household name.
In this edition of the weekly Research Briefing, we share focal points from Modern Retail’s recently released report on how more DTC brands view wholesale as a stable growth channel.
As a highly-customizable hair care brand, Function of Beauty is trying to be strategic about how to bring its DTC service into brick-and-mortar. To do so, the vertically-integrated brand set out to create exclusive collections for retail partners like Target and Sephora.
The retail media network landscape is fragmented, and advertisers need help to measure campaign success across disparate platforms. Additionally, persistent gaps in the standardization of RMN metrics and attribution methods add to the complexities brands must navigate. While there are plenty of metrics RMNs can provide, not every platform can provide each to the degree […]
