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How swimwear brands market themselves during a vacation-less summer

After months of stocking up on essentials, summer is proving to be a bright spot for struggling industries like apparel. Swimwear is an example in which brands with a dedicated following are reframing what their merchandise is used for. It can also mark a turning point for other stunted travel-related categories.

Research: Programmatic budgets are expanding on mobile and connected TV

New research into U.S., Canadian and North American buyers finds that advertisers across regions have ambitious plans for omnichannel programmatic growth. Buyers in the U.S., in particular, have big plans for connected TV.

How DTC startups fall flat in marketing their values

Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.

Why Amazon is focusing on fashion with its Big Style Sale

Amazon long-running goal to dominate fashion is seeing a new attempt during the pandemic. With the electronics-focused Prime Day still months away, the "Big Style Sale" could provide a much-needed stimulus for sellers whose categories suffered throughout the quarantine.

Why former Everlane employees have banded together to speak out about the company's culture

A cohort of former Everlane employees, the Everlane Ex-Wives Club, released a four-part statement highlighting the company’s alleged toxic workplace. The company, which recently faced criticism over alleged union busting-related layoffs, said this is the first it's hearing of the accusations in the 14 testimonies.

Why Chinese delivery app Chowbus is taking a cuisine-specific approach

While big players like Grubhub and Doordash try to get every restaurant in the United States on their platform, smaller companies like Chowbus are doing things a little differently. Instead, they go narrow and deep; Chowbus only features Chinese restaurants, building a more loyal user base. It may present a new blueprint for food delivery apps.

Guide: How to craft an optimized premium video budget

In a new guide for brands and agencies, learn tips and techniques for properly balancing linear TV and OTT ad spend.

'An incredible return to activity': StockX CMO Deena Bahri on how sneakerheads are still spending

Business lost to the pandemic has rebounded for StockX, an online marketplace where people selling and buying items -- sneakers, mainly -- negotiate on a price before StockX provides authentication and shipping. "We've seen an incredible return to activity in the marketplace," StockX CMO Deena Bahri said on the Modern Retail Podcast. "By mid-April we started to see an incredible return back to normal -- and even better than normal -- shopping behaviors."