Levi’s adds more sizing features to its website in DTC sales push

Denim brand Levi Strauss and Co. is adding more digital tools to help customers find the right size jeans, as part of its mandate to grow direct-to-consumer sales. On Tuesday, the company announced two new digital fit features to its site: a predictive fit algorithm and a photo-bank of products on people of different body types.

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Analysis

'A battle for the top of the funnel': Pinterest's long road to becoming a commerce platform

Pinterest’s imminent IPO raises fresh questions about how big of a role the platform will play in the future of social commerce.

'A bigger audience than ever': Power sellers are making six figures off of resale apps

Once seen as a niche side hustle, reselling how becoming a go-to gig for entrepreneurs since the early days of eBay. With the entry of niche resale platforms like Mercari, Depop and Poshmark, the market has grown even more in recent years. Now many of these platforms are adding features and services trying to keep power sellers on their own turf.

Other news to know

  • On Tuesday, Starbucks exceeded quarterly revenue projections in the U.S. The company recorded a 7% increase in same-store sales for its fiscal second quarter. 
  • Macy’s is counting on smaller store formats to grow sales. These locations are about one-fifth the size of typical Macy’s stores, taking up between 22,000 to 58,000 square feet.
  • Rite Aid is the latest retailer to offer BNPL financing. The drugstore chain will now offer its online shoppers check-out via Afterpay. 
$7.64 billion
Starbucks' Q2 revenue
Top Stories Aug 12

'You’ve got to have a beautiful display to grab people’s attention': How BlendJet merchandises in stores

These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.

DTC Briefing: How the growth playbook for today's DTC brands has changed

It’s easier than ever to start a direct-to-consumer brand, but it’s harder to scale one. But this changing landscape has given rise to a new realization: that there’s never going to be one marketing channel, one community-building tactic, or one product development strategy that every brand can embrace to rise above the competition.

As remote work persists, retailers see the suburbs as the next hot retail location

The pandemic has cost businesses located in city and large town centers 35% of their potential takings since March 2020, according to a January report from Centre for Cities. As work from home life continues for many, retailers are seeing growth opportunities in opening stores where shoppers live.

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The Creators Machine

Click through to experience Digiday Media's special project that reports on how the creator economy is evolving, from agency-publisher relationships to how the digital fashion world is being built with influencers focused on creating a diverse virtual landscape.

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Latest Stories

Victoria's secret beauty items on a tan background

Why more mall brands are ramping up their third-party partnerships

While some consumers returned to malls in 2021, January indoor shopping mall foot traffic was down 12.2% compared to January 2020, according to Placer.Ai. In turn, many mall-centered brick and mortar brands like Victoria’s Secret, Gap or Skechers are looking for incremental sales via wholesale and retailer partnerships.

The header image shows an illustration of a computer that has multiple shopping-related windows open.

'Completely pulled out from all of Facebook': Overheard at the Modern Retail DTC Summit

At the 2022 Modern Retail DTC Summit New Orleans, Louisiana, retail executives came together to discuss about the biggest challenges digitally-native brands are facing today. This is a roundup of their frustrations and solutions when navigating marketing and growth obstacles.

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For brands the true cost of cart abandonment is lost lifetime value

Amanda Amore, Marketing Copywriter, UpSellit A first-time shopper’s abandoned cart equals the loss of something far more significant than an initial purchase: Lifetime value. Customer lifetime value is the long game in conversion optimization. If brands and advertisers consider this event, they can increase overall revenue upwards of 20% by personalizing on- and off-site customer […]

Citing inflation, CPG conglomerates are raising prices and reporting record profits

Despite inflation, CPG conglomerates outperformed first-quarter estimates after hiking prices. Last week, food and beverage conglomerates Coca-Cola, Hershey’s, PepsiCo and Mondelez all surpassed earnings estimates, with year-over-year, first-quarter revenues up between 7% and 16%. While executives have described inflationary pressures as a potential headwind on profits, price increases have largely insulated these conglomerates’ bottom lines.

Sorel store

Footwear brand Sorel is leading Columbia Sportswear’s growth

All of Columbia’s brands saw sales increase across the board, but Sorel topped them all with a 37% year-over-year growth. As other retailers like Lululemon bet on the footwear market for growth, Columbia appears to be benefiting again from already having an established brand on its roster.

'I never thought we’d go into Costco so early': Fly by Jing's founder on taking over the grocery aisle

For many direct-to-consumer brands, entering physical retail has become a standard growth strategy. At this week’s Modern Retail DTC Summit, Fly by Jing founder Jing Gao highlighted the opportunity and challenges of selling through national retailers.

Advance Auto Parts

Retailers tout gas promotions to drive loyalty and traffic

Gas prices have soared to record highs in recent months, partly as a result of Russia’s war on Ukraine. Recently, retailers have seen this as an opportunity to drive sales and members to their loyalty programs by offering gas promotions. 

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How one brand is growing a sustainable DTC business by optimizing the sales experience

Paul Gray, product marketing lead, Shopify Ecosystem The past decade saw the pioneering of direct-to-consumer brands, with stalwarts such as Allbirds, Chubbies and FIGS building playbooks that proved a new retail model could work. Building products, setting up an online store and using acquisition marketing to grow a loyal base of customers saw many DTC […]