Levi’s adds more sizing features to its website in DTC sales push

May 04, 2022

Denim brand Levi Strauss and Co. is adding more digital tools to help customers find the right size jeans, as part of its mandate to grow direct-to-consumer sales. On Tuesday, the company announced two new digital fit features to its site: a predictive fit algorithm and a photo-bank of products on people of different body types.

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Analysis

‘A battle for the top of the funnel’: Pinterest’s long road to becoming a commerce platform

March 28, 2019

Pinterest’s imminent IPO raises fresh questions about how big of a role the platform will play in the future of social commerce.

‘A bigger audience than ever’: Power sellers are making six figures off of resale apps

November 08, 2021

Once seen as a niche side hustle, reselling how becoming a go-to gig for entrepreneurs since the early days of eBay. With the entry of niche resale platforms like Mercari, Depop and Poshmark, the market has grown even more in recent years. Now many of these platforms are adding features and services trying to keep power sellers on their own turf.

Other news to know

  • On Tuesday, Starbucks exceeded quarterly revenue projections in the U.S. The company recorded a 7% increase in same-store sales for its fiscal second quarter. 
  • Macy’s is counting on smaller store formats to grow sales. These locations are about one-fifth the size of typical Macy’s stores, taking up between 22,000 to 58,000 square feet.
  • Rite Aid is the latest retailer to offer BNPL financing. The drugstore chain will now offer its online shoppers check-out via Afterpay. 
$7.64 billion
Starbucks' Q2 revenue
Top Stories Oct 06

‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores

May 04, 2022

These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.

DTC Briefing: How the growth playbook for today’s DTC brands has changed

May 03, 2022

It’s easier than ever to start a direct-to-consumer brand, but it’s harder to scale one. But this changing landscape has given rise to a new realization: that there’s never going to be one marketing channel, one community-building tactic, or one product development strategy that every brand can embrace to rise above the competition.

As remote work persists, retailers see the suburbs as the next hot retail location

May 03, 2022

The pandemic has cost businesses located in city and large town centers 35% of their potential takings since March 2020, according to a January report from Centre for Cities. As work from home life continues for many, retailers are seeing growth opportunities in opening stores where shoppers live.

‘A long way to go’: How Luxury Stores overcorrected Amazon’s lack of exclusivity

September 16, 2020

Amazon’s long-rumored luxury platform, now known as Luxury Stores, finally launched on Tuesday after months of speculation. Amazon’s main appeal to brands is its scale, but out of the gate, the platform doesn’t make much use of its 112 million Prime members. Luxury Stores is launching with only one brand, Oscar de la Renta, and is invite-only, with the first round of invites going out yesterday. The small scale, single brand, small selection and invite-only model mean that Luxury Stores’ potential to drive sales is limited.

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Victoria's secret beauty items on a tan background

Why more mall brands are ramping up their third-party partnerships

May 03, 2022

While some consumers returned to malls in 2021, January indoor shopping mall foot traffic was down 12.2% compared to January 2020, according to Placer.Ai. In turn, many mall-centered brick and mortar brands like Victoria’s Secret, Gap or Skechers are looking for incremental sales via wholesale and retailer partnerships.

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‘Completely pulled out from all of Facebook’: Overheard at the Modern Retail DTC Summit

May 02, 2022

At the 2022 Modern Retail DTC Summit New Orleans, Louisiana, retail executives came together to discuss about the biggest challenges digitally-native brands are facing today. This is a roundup of their frustrations and solutions when navigating marketing and growth obstacles.

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For brands the true cost of cart abandonment is lost lifetime value

April 19, 2022

Amanda Amore, Marketing Copywriter, UpSellit A first-time shopper’s abandoned cart equals the loss of something far more significant than an initial purchase: Lifetime value. Customer lifetime value is the long game in conversion optimization. If brands and advertisers consider this event, they can increase overall revenue upwards of 20% by personalizing on- and off-site customer […]

Citing inflation, CPG conglomerates are raising prices and reporting record profits

May 02, 2022

Despite inflation, CPG conglomerates outperformed first-quarter estimates after hiking prices. Last week, food and beverage conglomerates Coca-Cola, Hershey’s, PepsiCo and Mondelez all surpassed earnings estimates, with year-over-year, first-quarter revenues up between 7% and 16%. While executives have described inflationary pressures as a potential headwind on profits, price increases have largely insulated these conglomerates’ bottom lines.

Sorel store

Footwear brand Sorel is leading Columbia Sportswear’s growth

April 29, 2022

All of Columbia’s brands saw sales increase across the board, but Sorel topped them all with a 37% year-over-year growth. As other retailers like Lululemon bet on the footwear market for growth, Columbia appears to be benefiting again from already having an established brand on its roster.

‘I never thought we’d go into Costco so early’: Fly by Jing’s founder on taking over the grocery aisle

April 29, 2022

For many direct-to-consumer brands, entering physical retail has become a standard growth strategy. At this week’s Modern Retail DTC Summit, Fly by Jing founder Jing Gao highlighted the opportunity and challenges of selling through national retailers.

Modern Retail DTC Summit
Oct 17, 2022

Join us at the Modern Retail DTC Summit, where we'll dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they're focusing on now.