For businesses reliant on sales during a specific time of year, it can be difficult to predict trends and demand from customers. This is why tech accessory brand Courant has built a playbook to make sure products sell through during their busy holiday period.
A recent Modern Retail survey in partnership with the consumer research platform Attest asked 1,000 U.S. consumers about how they’re thinking about holiday shopping this year. And it looks like most people are planning on using the funds they already have — and younger shoppers are less inclined to spend more.
Based on a survey of 34 brand workers, new Glossy and Modern Retail research shows that brands are prepared to spend more on advertising in the next year, compared to the past 12 months.
The DTC brand is officially dead. Now, new Modern Retail research shows that more brands are seeing growth from wholesale.