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DTC brands are sitting out the first wave of store re-openings in Texas

Direct-to-consumer startups have been thinking for weeks about how and when they want to re-open their stores. But as the time has come to re-open stores in some states, no one has any better idea of what the right path forward is than they did six weeks ago.

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  • APR 24, 2020

    Lower advertising costs present a double-edged sword for DTC brands

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  • APR 24, 2020

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  • APR 20, 2020

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  • APR 17, 2020

    Looking ahead, DTC brands start scenario planning for store re-openings

    Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions. Most of the executives I spoke with this week said that they don't anticipate being able to re-open their stores until the summer. "I think people are preparing models [in which stores] will open as early as July and as late as October," said Logan Langberg, principal at Imaginary Ventures, which has invested in Camp and Everlane. But it's absolutely critical that when stores re-open, DTC brands are ready.

  • APR 17, 2020

    How Vuori is preparing for (future) store reopenings

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  • APR 15, 2020

    ‘A huge hit to margin’: How apparel retailers can deal with excess inventory

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  • APR 13, 2020

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  • APR 13, 2020

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  • APR 10, 2020

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  • APR 10, 2020

    For DTC brands, the year of profitability will have to wait

    A month ago, I was talking to the founder of a one-year-old direct-to-consumer startup who was out fundraising. The founder told me it was a weird time to be fundraising. The coronavirus outbreak was just starting in the U.S, and some investors were already starting to get hesitant about deploying capital. Additionally, many of the investors the founder was meeting with were looking for companies that could display a surefire path to profitability, but without sacrificing high growth rates. In the month since then, things have only gotten weirder. Months ago, steps that were being billed as smart and necessary in order for an e-commerce company to become profitable, like expanding wholesale partnerships and opening their retail stores, have now turned into logistical nightmares as most stores remain closed.

  • APR 09, 2020

    How retailers are figuring out their discount strategy

    For retailers, running heavy promotions during store shutdowns is proving to be tricky. Due to the coronavirus outbreak, large retailers like Macy’s and Nordstrom, along with chains like the Gap, are aggressively pushing seasonal sales to make room for spring merchandise.  With virtually all brick and mortar sales down, anywhere from up to 80% to 100% of expected revenue effectively disappearing for large brands, offering discounts is one of the most effective ways to stay afloat right now, said senior retail analyst at Fit Small Business Meaghan Brophy.

  • JUN 23, 2020
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