Modern Retail+ Research: The new CPG brand playbook for retail expansion

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  Modern Retail+ Holiday Commerce Strategies: A Marketer’s Wishlist

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  How retailers are using AI to produce and manage content – Sponsored by Contentful

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  Modern Retail+ Holiday Commerce and Marketing Strategies

  The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
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  Marketing

  Creating Content: Authenticity and Audiences for Livestream Commerce

  A look at livestream shopping experiences through the lens of a global brand. This session unpack the ways authenticity has inspired new shopper [...]
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  Modern Retail Livestream Commerce Trends

  Engaging the Audience: Best Practices for the Livestream and Shoppable Strategies

  A further dive into the ways livestream engagement works from the perspective of a leader in the platform space — what are the steps, resources and partnerships required to align with livestream [...]
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  Modern Retail Livestream Commerce Trends

  Inside Mall of America’s Livestreaming Evolution

  For the last three years, Mall of America has tested out various ways to livestream its offerings. The organization has used different platforms and tried out a variety of campaign strategies. This [...]
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  Modern Retail Livestream Commerce Trends

  Conversion and Monetization: De-Mystifying Livestream Shopping Success

  What are the myths and misconceptions of livestream shopping and shoppable video? This session addresses the assumptions and myths about engagement and the point of purchase as e-commerce [...]