Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024

Store of the Future

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023

Marketing

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

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Global Retail

Meet the smaller brands designing Olympic uniforms

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

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Alexander Lee

Alexander Lee

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

Sections

Explore

Topics

Connect

Digiday Media

Events

Awards

Alexander Lee

Alexander Lee

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

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