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Anna Hensel

Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Modern Retail Vanguard

Modern Retail Vanguard: Louis DiCesari, Levi’s

August 16, 2023  ■  2 min read
Modern Retail Vanguard

Modern Retail Vanguard: Lesley Mottla, ButcherBox

August 16, 2023  ■  3 min read
Modern Retail Vanguard

Modern Retail Vanguard: Eli Weiss, Jones Road Beauty

August 16, 2023  ■  3 min read
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Q2 earnings reveal pitfalls in startups’ expansion plans

August 15, 2023  ■  9 min read
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: What’s driving the recent sales of young startups to strategic acquirers

August 01, 2023  ■  7 min read
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Amid a ‘perfect storm’ of economic challenges, startups are looking for creative ways to conserve cash

July 25, 2023  ■  7 min read
New DTC toolkit

How DTC aggregator OpenStore scaled one of its brands from $1M to $10M in sales

July 24, 2023  ■  6 min read
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Digital Marketing Redux

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

July 07, 2023  ■  5 min read
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Member Exclusive

DTC Briefing: What’s driving the renewed interest in measuring brand

July 05, 2023  ■  6 min read
fuzzy boot slippers
New Economic Realities

DTC sleepwear startup Lunya has filed for Chapter 11 bankruptcy

June 30, 2023  ■  3 min read
New Economic Realities

Overstock CEO says people didn’t associate its brand with ‘quality’ as it takes over Bed Bath & Beyond name

June 29, 2023  ■  4 min read
Model in a white sweater and gray pants sits in a tan lounge chair showing off black Atoms sneakers.
Member Exclusive

DTC Briefing: How Atoms managed to get profitable after a ‘painful’ fourth quarter

June 27, 2023  ■  7 min read
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How startup executives are experimenting with generative AI, ‘the topic of the moment’

June 20, 2023  ■  7 min read
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Member Exclusive

DTC Briefing: Startups look to drum up summer excitement with drops, events and sales as shoppers get selective

June 13, 2023  ■  7 min read
Q&A

‘They don’t actually care about queer people’: Confessions of a Target worker on the company’s decision to remove some Pride items

June 12, 2023  ■  6 min read
1 2 3 … 42 >

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Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy
Global Retail
Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy

Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.

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