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Anna Hensel

Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the managing editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Two white containers of baby formula, and two cartons of vitamin d and probiotic drops, placed on a bed of grass with a sky-blue background
New DTC toolkit

Bobbie launches supplements as it expands beyond baby formula

February 19, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Buyers of digitally-native brands sound off on what they think the M&A market will look like in 2024

February 13, 2024
New Economic Realities

Amazon aggregator Forum Brands acquires organic period care brand Lola

January 31, 2024
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Member Exclusive

DTC Briefing: Why ‘ugly ads’ are taking off

January 30, 2024
White mattress on a tan platform in a neutral-colored bedroom
New DTC toolkit

Tuft & Needle founders go back to basics with new mattress startup Boring Mattress Co

January 26, 2024
The Marketplace Boom

How Harley Finkelstein is trying to recruit more enterprise brands to Shopify

January 25, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Why 2024 could be a big year for TV advertising

January 23, 2024
New Economic Realities

Leaked email: Stitch Fix is building out a transformation office under new CEO Matt Baer

January 19, 2024
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Why brand operators can’t stop talking about contribution margin

January 16, 2024
stitchfix
New Economic Realities

Stitch Fix eliminates full-time styling position

January 14, 2024
Two white mattresses side by side in a Casper store, underneath a sign that reads "snow technology"
Store of the Future

Casper tests a new store design as it rethinks its retail strategy

January 12, 2024
Holiday Sales Sprint

The art of bundling: How brands are promoting buy more, save more deals this holiday season

December 21, 2023
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Member Exclusive

DTC Briefing: Founders share how they got their companies to profitability this year

December 19, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How Bearaby drives holiday sales without offering discounts

December 05, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: 3 takeaways from this year’s Black Friday results

November 28, 2023
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Meet the smaller brands designing Olympic uniforms
Global Retail
Meet the smaller brands designing Olympic uniforms

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

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