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Catherine Wolf

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Research Briefing: Poppi runs its first Super Bowl ad as CPG startups expand retail distribution

February 15, 2024
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CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

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Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

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August 03, 2023
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Meet the smaller brands designing Olympic uniforms
Global Retail
Meet the smaller brands designing Olympic uniforms

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

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