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Emma Sandler

Emma Sandler

Emma Sandler

Digital Marketing Redux

Ouai tapped into JetBlue travel for OOH advertising

August 07, 2023  ■  4 min read
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Modern Retail Research: Brands are prioritizing TikTok marketing for holiday

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Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy
Global Retail
Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy

Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.

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