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Gabriela Barkho

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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As running clubs explode in popularity, brands are tapping these groups for sampling opportunities and sponsorships

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New Economic Realities

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Influencer agencies report mixed experiences with TikTok Shop

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DTC Briefing: Why some brands are still holding off on wholesale

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New Economic Realities

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Same-day delivery apps are leaning into holiday promotions

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Meet the smaller brands designing Olympic uniforms
Global Retail
Meet the smaller brands designing Olympic uniforms

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

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