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Modern Retail
Kimeko McCoy

Kimeko McCoy

Kimeko McCoy

Announcement

Introducing The Return, a podcast about how the advertising industry is making its way back to the office 

July 15, 2022  ■  1 min read
Illustration of a black shoe on a yellow background
Member Exclusive

Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands

July 12, 2022  ■  3 min read
Top Story
The future of Class C malls: Renovation, services help revive vacant plazas
The Great Mall Overhaul
The future of Class C malls: Renovation, services help revive vacant plazas

In suburban sprawl and rural communities across the country, Class C properties cater to local residents with a mix of grocery stores, cell phone stores, nail salons or discount retailers. Yet these properties have taken some of the biggest hits in recent years, especially as e-commerce giants continue to absorb retail spend. 

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