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    As losses continue, Joann promotes a ‘back-to-basics’ mindset
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Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy
Global Retail
Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy

Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.

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