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Marty Swant

Senior Reporter, Marketing & Technology

I'm a senior reporter at Digiday covering marketing and technology. Previously, I was a staff writer and marketing editor at Forbes. Other past roles include covering marketing and tech at Adweek and reporting on Alabama politics for Associated Press. Now based in Brooklyn, I grew up in Minnesota and graduated from the University of Missouri School of Journalism.

Marty Swant

Senior Reporter, Marketing & Technology

I'm a senior reporter at Digiday covering marketing and technology. Previously, I was a staff writer and marketing editor at Forbes. Other past roles include covering marketing and tech at Adweek and reporting on Alabama politics for Associated Press. Now based in Brooklyn, I grew up in Minnesota and graduated from the University of Missouri School of Journalism.

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Store of the Future

Tractor Supply bets on OpenAI as its primary AI partner

Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.

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