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Vidhi Choudhary

Vidhi Choudhary

Vidhi Choudhary is a senior reporter at Modern Retail. Send her story tips and ideas to vidhi@modernretail.co.

Vidhi Choudhary

Vidhi Choudhary is a senior reporter at Modern Retail. Send her story tips and ideas to vidhi@modernretail.co.

Member Exclusive

Amazon Briefing: Amazon sellers are preparing for a slightly less hectic holiday season

August 17, 2023  ■  6 min read
Digital Marketing Redux

Why apps like Venmo are killing the mail-in rebate

August 17, 2023  ■  5 min read
Modern Retail Vanguard

Modern Retail Vanguard: Michelle Mi, Walmart

August 16, 2023  ■  2 min read
Modern Retail Vanguard

Modern Retail Vanguard: Omri Eban, Weezie

August 16, 2023
The header image shows a puzzle with each piece spelling out Amazon.
The Amazon Effect

Amazon sellers welcome its decision to scale back private-label brands

August 14, 2023  ■  4 min read
Digital Marketing Redux

Agency heads say Pinterest is back in ad budget discussions ahead of the holidays

August 10, 2023  ■  5 min read
The Amazon Effect

Why Amazon’s grocery delivery efforts have fallen flat

August 04, 2023  ■  5 min read
Shopping cart filled with Shopify-adorned bags
Earnings

Shopify swings back to growth mode after logistics divestiture and layoffs

August 02, 2023  ■  3 min read
Meta
Earnings

E-commerce advertisers continue to drive revenue growth for Meta and Google

August 01, 2023  ■  5 min read
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The Marketplace Boom

Why Walmart is making it tougher for merchants to receive its Pro Seller Badge ahead of the holidays

July 31, 2023  ■  5 min read
Instacart Roku
Digital Marketing Redux

How Roku is shifting its advertising strategy to cater to digitally-native brands

July 28, 2023  ■  4 min read
podcast money
Store of the Future

Why more retailers are turning to in-store audio ads to grow their media networks

July 27, 2023  ■  5 min read
Shopify's AI tool Sidekick
New DTC toolkit

Shopify’s latest product updates focus on AI tools to entice smaller merchants

July 26, 2023  ■  6 min read
Temu Superbowl ad
The Marketplace Boom

Why the U.S. fast-fashion market is at the heart of Temu and Shein’s lawsuits

July 25, 2023  ■  5 min read
The Amazon Effect

Amazon sellers are preparing for a potential UPS strike

July 21, 2023  ■  5 min read
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Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy
Global Retail
Inside Blue Lagoon Iceland Skincare’s U.S. expansion strategy

Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.

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