As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.