Parachute founder Ariel Kaye on staying connected during the pandemic

Parachute founder Ariel Kaye is using her time in isolation to reconnect with her team, mentors and peers in the DTC space.

“We’ve had weekly Zoom chats with four or five CEOs, talking about how we’re managing and how we’re handling, what we’re hearing and what we’re learning, how our businesses are doing and what channels are performing,” Kaye said on the Modern Retail Podcast. “That shared information has been so helpful.”