Modern Retail+ Research: The new CPG brand playbook for retail expansion
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Digiday Media
Modern Retail+ Holiday Commerce and Marketing Strategies 
Presentation | 57:26 
12/19/2023 
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual revenue. As such, there is immense pressure to make this last piece of the final quarter count.
Against this backdrop – and with the stakes so high for marketers – Modern Retail+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023. We also highlight the key marketing strategies within those channels and offer their performance predictions for the 2023 season.
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