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Gabriela Barkho

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

How GoPro uses its Million Dollar Challenge to source user-generated content year-round

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DTC Briefing: Therabody is trying to go beyond athletes with new campaign

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New energy drink startups are hoping to give people a better buzz

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New Economic Realities

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Store of the Future

How The Vitamin Shoppe uses social media to update its merchandise

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Modern Retail Rundown: Apparel sales rebound, Meta’s EU lawsuit & TikTok Shop’s traction in Southeast Asia

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Modern Retail Rundown: Warby Parker & Allbirds earnings, Mattress Firm acquired & suburban malls’ revitalization

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The Marketplace Boom

How the Inform Act aims to crack down on counterfeit marketplace listings

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Amazon Briefing: How DTC tattoo care brand Mad Rabbit harnesses last-minute shoppers

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As Affirm’s losses widen, it bets on DTC services

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DTC Briefing: New data shows inflation thwarting growth for some startups

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Modern Retail Rundown: Shopify goes back to basics, 15-minute delivery consolidation & Peloton’s revamped digital strategy

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Fashion rental services are growing amid inflation

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Why Stix launched a YouTube channel focused on sex education

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Meet the smaller brands designing Olympic uniforms
Global Retail
Meet the smaller brands designing Olympic uniforms

Fashion giants like Nike and Ralph Lauren have long sponsored the Olympics or national teams. Now, more small-scale brands are joining them on the global stage through uniform deals.

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